ABOUT ME
Hi, I’m Jennifer,
I am a wife, mom of four girls, small-town business owner, and Certified Biblical Life Coach. After years of building businesses, raising a family, serving my community, and trying to carry all the things, I realized that being called to build doesn’t mean being called to carry everything. God used my own seasons of overwhelm, growth, and surrender to create a passion for helping other women find clarity, purpose, and freedom.
Called to Build was created to help women recognize what God is calling them to build without becoming overwhelmed by everything they feel responsible to carry. Through faith-based coaching, workshops, retreats, and practical tools, Called to Build helps women find clarity, create healthy boundaries, simplify what feels heavy, and confidently move forward in their God-given calling.
The mission is simple: build with purpose, lead with faith, and use what God has given you to bless others.
Lead
·
Build
·
Serve
·
Lead · Build · Serve ·
Pretty & Fabulous
I started Pretty & Fabulous in 2012 after my daughter was born, never imagining what God would grow from such a small beginning. What started with bows and tutus at home eventually became custom apparel, a storefront, a team, and a business serving schools, hospitals, businesses, families, and communities.
In 2020, I took the leap and made Pretty & Fabulous my full-time work. Over the years, I’ve learned so much about business, leadership, faith, family, and the weight that comes with trying to carry it all.
That journey is a big part of why Called to Build exists today. I believe God can use what we build not only to provide for our families, but to serve others; and I’ve also learned that being called to build doesn’t mean we’re called to carry everything alone.
Blessed Trio Boutique
In October 2023, I started Blessed Trio with two other women. We brought our businesses together under one roof; popcorn, T-shirts, and boutique retail; and by January 2024, we decided to make the partnership permanent. We invested together, went to market together, and built the business while continuing to run our own individual businesses.
By January 2025, one partner stepped away, leaving two of us to continue. We kept going until June 2026, when I finally had to admit something I didn’t want to admit: I was carrying too much.
Trying to give everything to both Blessed Trio and Pretty & Fabulous meant neither was getting the best of me. Things were falling through the cracks, I was stretched too thin, and I was constantly worried about letting people down.
Making the decision to step away from Blessed Trio was incredibly hard. At first, it felt like failure. I worried people would be disappointed in me, and I was convinced things wouldn’t work without me. Walking away from something I had poured so much of myself into was painful.
But the moment I said the words out loud and made the decision, it felt like a 500-pound weight had been lifted from my shoulders.
That experience taught me something I’ll never forget: sometimes obedience looks like building, and sometimes it looks like laying something down.
I had become certified as a Biblical Life Coach in December, but this was the moment I truly understood why I wanted to use it. I knew there were other women carrying too much, afraid to disappoint people, and unsure what God was actually asking them to hold onto.
That experience became a huge part of the heart behind Built to Bless.